Modern Family actress Sofia Vergara has unveiled her debut campaign to mark the launch of EBY, a subscription-based underwear and women's basics brand.

10% of the net sales from EBY's subscribers will be given to the Seven Bar Foundation, a charity which offers underprivileged women the opportunity to become business owners and entrepreneurs through micro-financing. Vergara commented 'I have had the luxury of being able to grow my ideas into successful business ventures over the past 10 years. I want to be able to pass that on to other women in need. I want to be able to provide women with the tools to start their own business as an exit out of poverty. EBY does that with its micro-financing model. There’s nothing sexier than being your own boss'.